Sales and Marketing Courses

Course date TBA, please visit again soon

Customers and their needs and  about customer relationships and customer relationship management

To accredite, and certificate this course with the awarding body another days study is required which may include an assignment or exam please contact us for further information.

By the end of this session you will:

• Understand customers and their needs
• Understand an organisation’s responses to customer relationships
• Understand the principles of customer relationship management

Course date TBA, please visit again soon.

The role and requirements of digital marketing, the principles of search engine optimisation (SEO) and of marketing research using the internet and how to use digital technology for marketing purpose.

To accredite, and certificate this course with the awarding body another days study is required which may include an assignment or exam please contact us for further information.  

By the end of this session you will:

• Understand the role and requirements of digital marketing
• Understand the principles of search engine optimisation (SEO)
• Understand the principles of marketing research using the internet
• Understand the principles of digital marketing device and message design
• Understand how to use digital technology for marketing purposes

Course Date TBA, please visit again soon

Introduction to selling, selling theory, selling techniques and communication in selling situations.                                  

To accredite, and certificate this course with the awarding body another days study is required which may include an assignment or exam please contact us for further information.

By the end of this session you will:

• Understanding the theories of selling, Know the customer in sales environment
• Understanding basic selling techniques
• Understanding effective communication in selling situations

Course Date TBA, please visit again soon.

Understanding buyer behaviour in sales situations, pricing for sales promotions, the implementation of sales call plans and negotiation techniques in sales situations          

*To accredite, and certificate this course with the awarding body another days study is required which may include an assignment or exam please contact us for further information.

By the end of this session:

• understand buyer behaviour in sales situations, understand pricing for sales promotions
• understand the implementation of sales plans
• understand negotiation techniques in sales situations

Course Date TBA, please visit again soon.

To build long term relationships with customers, managing customer accounts, the importance of customer loyalty and how  to meet the customers’ after sales needs                                                              

To accredite, and certificate this course with the awarding body another days study is required which may include an assignment or exam please contact us for further information.

By the end of this session you will:

• understand how to build long term relationships with customers                                                                
• understand approaches to managing customer accounts                                                                          
•  understand the importance of customer loyalty understand the importance of the brand and organisational reputation                        
•  understand how to meet the customers’ after sales service needs

Course Date TBA, Please visit again soon

To understand procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing.

To accredite, and certificate this course with the awarding body another days study is required which may include an assignment or exam please contact us for further information.

Course Content

By the end of this session you will : 

• understand an organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing
• understand the legal, regulatory and ethical limits of the sales or marketing role

Understanding buyer behaviour in sales situations, pricing for sales promotions, the implementation of sales call plans and negotiation techniques in sales situations          

*To accredite, and certificate this course with the awarding body another days study is required which may include an assignment or exam please contact us for further information.

By the end of this session:

• understand buyer behaviour in sales situations, understand pricing for sales promotions
• understand the implementation of sales plans
• understand negotiation techniques in sales situations

The principles of market segmentation, how to assess market opportunities for new products and/or services and how to evaluate the effectiveness of a marketing strategy.              

To accredite, and certificate this course with the awarding body another days study is required which may include an assignment or exam please contact us for further information.

By the end of this session you will:

• Understand the principles of market segmentation
• Understand how to assess market opportunities for new products and/or services
• Understand the principles of marketing strategy development
• Understand how to evaluate the effectiveness of a marketing strategy